Define the real problem the product should solve. Match market needs to performance expectations of users. Identify new technologies and
processes that enable next generation designs.
Ethnographic research
Technology research
Comparative product analysis
Market research, focus groups, and in-use studies
Human Factors and Ergonomic Product Design
Create product attributes that engage the end user. Align the product to
the end-user’s physical, performance expectations, and limitations.
End-User profiling & task analysis
Site observation & video documentation
Human dimensional mapping
Biomechanical analysis
Concept Development
Develop multiple design concepts, giving clients options for visualization,
comparison, contrast, and evaluation.
Initial ideation
Concept modeling with 2D and 3D mock-ups
Prototype building & functional evaluation
Feasibility studies
User Interface Design
Analyze how individuals will control and use the product. Develop the
physical and visual interface to optimize usability and acceptance.
Make the interface a positive experience.
Graphical user interface (GUI) design
User experience prototyping
Hardware/software integration
Industrial Product Design
Synthesize and visualize shape and form, content, user experience
and expectation. Organize and integrate key relationships and
aesthetics into a product proposal. Integrate objectives for
manufacturing, marketing, and sales.
Form & appearance design
Computer modeling & rendering
New process & materials research
Product Branding and Identity
Corporate identity
Product branding & positioning
Ensure the industrial design intent and mechanical design intent
are complementary so the product visualized will function flawlessly and
can be manufactured cost effectively.
CAD-2D production drawings with tolerances
CAD-3D parametric part modeling & assembly
Applied manufacturing methodologies
Sourced component specification
Prototype Product Design
Develop prototypes based on early stage user research and ideation
to test and validate proposed product concept and physical characteristics.
Feasibility prototypes
Stereo lithography/SLA prototyping
Engineering prototypes
Clinical trial prototypes
Limited production runs
Creative Packaging Design
Develop packaging concepts that address the full range of aesthetic
and functional requirements.
Structural design
Appearance design
Graphics design
Packaging for point of use delivery
Sterile medical packaging
Vendor sourcing
Regulatory and compliance review
CE multilingual compliance
Design and Manufacturing Integration
Maintain a focus on manufacturing requirements and challenges in
all phases of the product development process to ensure that
accepted design can be manufactured.
Supplier capability analysis and sourcing
Process requirements and specifications
Material analysis for manufacturability
GMP fulfillment (good manufacturing process)
Documentation file transfer
Competitive quote analysis