Strategic Product Development

Define the real problem the product should solve. Match market needs to performance expectations of users. Identify new technologies and processes
that enable next generation designs.

Ethnographic research
Technology research
Comparative product analysis
Market research, focus groups, and in-use studies

Human Factors and Ergonomic Product Design

Create product attributes that engage the end user. Align the product to the end-user’s physical, performance expectations, and limitations.

End-User profiling & task analysis
Site observation & video documentation
Human dimensional mapping
Biomechanical analysis

Concept Development

Develop multiple design concepts, giving clients options for visualization, comparison, contrast, and evaluation

Initial ideation
Concept modeling with 2D and 3D mock-ups
Prototype building & functional evaluation
Feasibility studies

User Interface Design

Analyze how individuals will control and use the product. Develop the physical and visual interface to optimize usability and acceptance. Make the interface a positive experience.

Graphical user interface (GUI) design
User experience prototyping
Hardware/software integration

Industrial Product Design


Synthesize and visualize shape and form, content, user experience and expectation. Organize and integrate key relationships and aesthetics into a product proposal. Integrate objectives for manufacturing, marketing, and sales.

Form & appearance design
Computer modeling & rendering
Product branding
New process & materials research

Product Branding and Identity

Corporate identity
Product branding & positioning

Engineering Design

Ensure the industrial design intent and mechanical design intent are complementary so the product visualized will function flawlessly and can be manufactured cost effectively.

CAD-2D production drawings with tolerances
CAD-3D parametric part modeling & assembly
Applied manufacturing methodologies
Sourced component specification

Prototype Product Design

Develop prototypes based on early stage user research and ideation to test and validate proposed product concept and physical characteristics.

Feasibility prototypes
Stereo lithography/SLA prototyping
Engineering prototypes
Clinical trial prototypes
Limited production runs

Creative Packaging Design

Develop packaging concepts that address the full range of aesthetic and functional requirements.

Structural design
Appearance design
Graphics design
Packaging for point of use delivery
Sterile medical packaging
Vendor sourcing
Regulatory and compliance review
CE multilingual compliance

Design and Manufacturing Integration

Maintain a focus on manufacturing requirements and challenges in all phases of the product development process to ensure that accepted design can be manufactured.

Supplier capability analysis and sourcing
Process requirements and specifications
Material analysis for manufacturability
GMP fulfillment (good manufacturing process)
Documentation file transfer
Competitive quote analysis